LEAD MARKETING AND PUBLIC RELATIONS

Victoria Alin believes in ideas, strategy and purpose.  She is a builder and problem solver and brings 25+ years of experience to Shape Designs. Victoria began her career as a creative, writing and art directing public relations materials. She then moved into advertising, working on packaged goods accounts including Procter & Gamble, H.J. Heinz, and Nabisco New Products.  She was heavily involved in the agency’s future-focussed, strategic group where she managed Victoria’s Secret initiatives and the development of travel marketing prospects, winning the British Virgin Islands account along the way.

She then joined a fragrance house, directing worldwide fragrance activities for Procter & Gamble Fine Fragrances. She created a new capability—Insight and Innovation—in Europe and Asia, and contributed to the Color Marketing Group. Victoria went on to form a business conducting multi-sensory olfactory research. More recently, she co-developed a new venture—Coffee House 1420–which is now a successful operation.

Victoria was raised in Switzerland, Belgium, and Italy. She attended Wellesley College, La Sorbonne and McGill University, Canada where she received a degree in Marketing and Communications. Victoria is fascinated by world cultures music, dance and textiles.  She loves animals and volunteers at a dog rescue shelter.